End-to-End Field Marketing & Retail Execution Services
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Description
Love In Store (LIS) is India’s leading field marketing agency, empowering brands with the largest on-ground network of merchandisers, promoters, and brand ambassadors. With unmatched expertise in managing end-to-end retail operations, we drive visibility, engagement, and sales for brands across FMCG, retail, and consumer goods sectors.
Leveraging AI-driven insights, real-time tracking, and KPI-based execution, our team ensures consistent compliance, impactful brand presence, and measurable business outcomes. Whether it’s nationwide brand activation or precise in-store merchandising, Love In Store offers scalable, data-backed solutions tailored to your business goals.
Key Features:
Expert Staffing & Deployment
Access a nationwide pool of trained merchandisers, promoters, and brand ambassadors carefully recruited and deployed to represent your brand with professionalism and impact.
KPI-Driven Execution
Ensure brand visibility, stock compliance, and shelf placement accuracy with continuous performance monitoring and AI-powered image recognition for real-time compliance verification.
Tailored Training Programs
In-depth, brand-specific training modules for field teams covering product knowledge, merchandising standards, and industry best practices for consistent excellence across locations.
Actionable Reporting & Analytics
Daily execution reports, engagement insights, and competitor tracking powered by Power BI analytics, enabling smarter, data-driven business decisions.
POSM Management
Streamlined management of Point of Sale Materials (POSM) — ensuring timely deployment, maintenance, and visibility of in-store branding assets.
Digital Auditing & Surveys
Real-time field data collection and digital audits for tracking market performance, planogram adherence, and in-store consumer behavior.
Nationwide Reach & Scalability
A presence across 650+ cities with 10,000+ trained professionals, allowing scalable deployment for local or national campaigns.
Problems We Solve:
Low Brand Visibility → Boost store-level visibility with optimized shelf placement and branding assets across general & modern trade.
Ineffective Consumer Engagement → Deploy BTL activations and trained promoters to create meaningful in-store consumer interactions.
Product Mismanagement → Conduct stock audits and ensure on-shelf availability through real-time visibility and reporting.
Lack of Data-Driven Insights → Eliminate guesswork with real-time dashboards and AI-powered analytics for smarter retail execution.
Benefits:
Largest Merchandising Network in India – 10,000+ on-ground professionals across 650+ cities.
Data-Led Field Operations – AI, BI, and automation integrated into every step of field execution.
Full Transparency – KPI-linked billing ensures accountability and measurable ROI.
Scalable Solutions – Deploy resources as per campaign size, location, and duration.
End-to-End Ownership – From staffing and training to auditing and analytics, all services under one roof.
Applications:
Retail Merchandising – Shelf execution, display setup, and stock replenishment.
In-Store Promotions – Brand activation campaigns in malls, supermarkets, and standalone stores.
Product Sampling & Demonstrations – Live demos and product trials to drive sales conversion.
Market Auditing & Surveys – Real-time field feedback for product, price, and placement assessment.
POSM Management – Deployment and upkeep of branding collaterals at the point of sale.
