Dark Store Fulfillment Service
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Features
Marketplace Benefits
Year-long Helpdesk
Verified Sellers
Easy Payment
Warranty & Return Policy
Warranty Policy
Return Policy
Description
The Dark Store Fulfillment Service by Photawn is a tech-driven warehousing model designed for ultra-fast deliveries (within 2 hours) for D2C and consumer brands.
It uses strategically located intra-city warehouses—called dark stores—as micro-fulfillment centers positioned near high-demand zones.
By placing inventory closer to customers, brands can significantly reduce delivery time, increase cart conversions, and enhance customer satisfaction.
These facilities function as an extension of a brand’s own supply chain, built for speed, scalability, and system interoperability.
Key Features
1. Strategic Warehouse Network
Located in high-demand urban clusters such as Marol, Kurla, and Thane.
Currently serves 22 pin codes in Mumbai, with five new dark stores launching soon.
Enables rapid intra-city dispatch to minimize last-mile delays.
2. Two-Hour Delivery Capability
Delivers D2C orders in under 2 hours.
Combines instant order processing, automated pick-pack-dispatch, and a dedicated logistics fleet.
3. AI-Powered Order Routing
Automatically selects the best warehouse for each order based on proximity and performance data.
Continuously improves delivery accuracy and cost-efficiency through AI-driven optimization.
4. Seamless Platform Integration
Plug-and-play integration with Shopify, Unicommerce, Vinculum, Increff, and Easyecom.
Real-time syncing of inventory, orders, and returns across systems.
5. Dedicated Logistics Fleet
Trained delivery staff handle only category-specific products to ensure minimal damage and higher service reliability.
Reduces RTOs and improves Net Promoter Score (NPS) through brand-exclusive deliveries.
6. Smart Fulfillment Workflow
Fully automated, no manual intervention from order to dispatch.
Real-time visibility with analytics and performance tracking.
Offers quick-commerce speed at a fraction of traditional 3PL cost.
Benefits
| Benefit | Impact |
|---|---|
| Faster deliveries | Higher customer satisfaction and repeat orders |
| Lower logistics costs | Operates at reduced cost compared to 3PL models |
| Real-time visibility | Live monitoring of inventory, orders, and returns |
| Greater scalability | Easy expansion to new locations and metros |
| Improved brand control | Fleet and process dedicated to each brand |
| Reduced RTOs | More reliable and consistent deliveries |
Operational Coverage
Active Zones: Marol, Kurla, Thane (Mumbai)
Expansion: Five new dark stores within two months
Coverage: 22 pin codes currently live; pan-Mumbai rollout planned
Ideal For
D2C and e-commerce brands fulfilling orders through their own website or social media
FMCG and consumer goods brands requiring same-day or instant deliveries
Retailers seeking scalable micro-fulfillment in dense metro regions
