BTL Activation & Experiential Marketing Services
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Description
Love In Store (LIS) is India’s leading BTL Activation Agency, specializing in targeted, experience-driven marketing activations that build strong, lasting consumer connections. From in-store promotions and sampling activities to on-ground brand activations and POSM management, we deliver end-to-end BTL solutions that drive visibility, engagement, and conversions across retail, FMCG, and consumer sectors.
Our strategic approach ensures brands engage effectively with their target audience while delivering measurable ROI through AI-driven reporting, KPI-based performance tracking, and real-time dashboards.
Key Features:
Strategic In-Store Promotions
Enhance brand presence through creatively designed in-store promotions, impactful displays, and retail branding that capture customer attention and boost conversion rates.
Sampling & Demonstrations
Engage consumers directly through live product demonstrations and sampling programs that encourage trial, awareness, and purchase.
On-Ground Brand Ambassadors
Deploy trained, brand-aligned promoters and ambassadors to deliver authentic customer interactions, amplify your brand story, and drive sales.
End-to-End Project Management
Comprehensive campaign management from concept to execution, including planning, manpower deployment, logistics, and post-activation analytics.
POSM Management
Manage the full Point-of-Sale Material (POSM) lifecycle — from design and manufacturing to deployment and maintenance — using digital tracking tools.
Digital Auditing & Surveys
Real-time auditing via in-house digital applications, capturing performance data, visual evidence, and compliance reports across locations.
Benefits:
Nationwide Reach – Execution across 700+ cities with a ready-to-activate field force and dedicated on-ground coordinators.
Single Vendor Efficiency – Unified BTL management across all markets, eliminating coordination challenges with multiple partners.
Faster Activation Turnaround – Campaign-ready deployment within 7 days, powered by pre-trained manpower and local vendor networks.
AI-Powered Analytics – Real-time dashboards with AI & BI insights for data-backed decisions and instant visibility on performance metrics.
KPI-Based Performance Management – Transparent reporting and billing linked to verifiable campaign outcomes.
Scalable & Customizable Solutions – Tailored activations for urban and rural markets, adaptable to varying budgets and campaign sizes.
Core Metrics & Achievements:
30+ Active Clients across FMCG, Retail, and Consumer Electronics sectors.
70,000+ Sampling Mandays Executed annually across India.
200+ Cities & 20+ States covered through a robust on-ground presence.
100% Data-Driven Reporting using real-time compliance and activity tracking systems.
Applications:
Retail Brand Activations – Create impactful in-store experiences that boost consumer interaction and sales.
Experiential Marketing – Immersive consumer experiences designed to drive emotional connections with your brand.
Sampling Campaigns – Execute taste, touch, and trial activations that convert awareness into purchase intent.
Product Launches – Plan and manage large-scale BTL campaigns for new product introductions across markets.
Trade & Shopper Engagement – Targeted BTL activities to enhance retailer relationships and increase on-shelf visibility.
